Money isn't the only reason to start or grow a business but you better believe it's important. If your business isn't making money, all you have is a nice hobby. There are a lot of activities you can do that seem like they will lead to income but they won't.
I get it. When looking at marketing ideas for lawyers online, email newsletters aren’t the sexiest sounding avenue to choose. Every attorney I’ve talked to
"Referral marketing is a structured and systematic process to maximize word-of-mouth potential," according to Wikipedia. "Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service, and the value and benefit the supplier brings to them and people they know.